GBDSIGNALS™
GBD’s own customer study. It pinpoints the specific moments that are costing you customers, ranks them by what actually drives loyalty and switching, and shows where you stand against the rest of your market.
Get closer to
what you need to know.
Four connected capabilities, delivered by one team: market research, data collection, decision support and management consultancy, from the first question to the final decision.
Market Research Solutions
Studies designed around the decision you need to make, from how customers experience you to how your brand is seen.
Customer Experience
Understand the customer journey across key touchpoints, identify pain points, and uncover the drivers of satisfaction, loyalty and advocacy.
Employee Research
Measure engagement, satisfaction and workplace experience to understand what shapes employee motivation, retention and performance.
Usage & Attitude Studies
Understand how people use a category, the brands they consider, what they value and what ultimately shapes their choices.
Brand Health Tracking
Track awareness, consideration, perception and preference to understand how your brand performs and changes over time.
Mystery Shopping
See the experience customers actually receive by evaluating real service delivery across branches, channels and customer touchpoints.
Qualitative & Product Research
Explore motivations, behaviours and unmet needs in depth, and test products, concepts and experiences directly with consumers.
Data Collection
Fieldwork run carefully and consistently, with the method chosen to fit the audience and the question.
Face-to-face interviews
Interviewer-led conversations in person, staying close to the person answering.
Telephone interviews (CATI)
Structured, interviewer-led research by phone, for audiences who don’t need to be met in person.
In-depth interviews
One-to-one discussions that explore experiences and reasons beyond the first answer.
Online & mobile surveys
Reach respondents through the devices they already use.
Survey design
Questionnaires built around the research objective, with clear wording, sequencing and response formats.
Observational studies
Record what people actually do, not only what they say.
DSS
Decision Support Systems: processing, analysis and reporting that turn collected data into something leadership can use.
Data processing
Clean, validate and prepare responses for analysis, keeping the structure of the research intact.
Statistical analysis
Examine the data against the research objective, identifying patterns, drivers and comparisons.
Dashboards & reporting
Dashboards and reports that keep findings visible and in use after the study.
Data visualization
Charts and infographics that make comparisons and patterns clear.
Management Consultancy
Advice and training that turn findings into action inside your organisation.
CX & EX consulting
Support to improve customer and employee experience, grounded in what the research shows.
Training
Training for your teams on customer experience, employee experience and management systems.
Management systems
Guidance on the systems and routines that keep improvements in place.
Let’s get closer
to the answer.
Planning a study? Tell us about your audience, your market and the decision you need to make.
Start a conversation