Skip to content
Start a conversation

Behind every
data point,
a person.

We design research, collect data across the region and turn real responses into insight you can use.

Explore our services Start a conversation
  • What changed?
  • What matters most?
  • Why this choice?
  • What could be better?
  • Tell us more.

Research for organizations in

  • Automotive
  • Consumer goods
  • Banking
  • Government
  • Regulatory services
Follow the research

Insight starts
with a person.

We keep the path from conversation to finding clear, so the evidence stays connected to the people who shared it.

  1. People

    Start with the people whose experiences you need to understand.

  2. Fieldwork

    Ask considered questions through interviews and structured research.

  3. Data

    Bring responses together, check them and prepare them for analysis.

  4. Insight

    Connect the findings to the question that started the study.

One team, from the
question to the decision.

Explore every service

  • Market Research Solutions

    Studies built around the decision you need to make.

    • Customer experience
    • Employee research
    • Usage & attitude studies
    • Brand health tracking
    • Mystery shopping
    • Qualitative & product research

  • Data Collection

    Fieldwork run carefully and consistently, in person, by phone or online.

    • Face-to-face interviews
    • Telephone interviews (CATI)
    • In-depth interviews
    • Online & mobile surveys

  • DSS

    Decision Support Systems: dashboards, charts and reports that keep findings in use.

    • Data processing
    • Statistical analysis
    • Dashboards & reporting
    • Data visualization
    Explore our technologies

  • Management Consultancy

    Advice and training that turn findings into action.

    • CX & EX consulting
    • Training
    • Management systems

Most research measures satisfaction. GBDSIGNALS™ diagnoses defection.

  • Pinpoints the specific moments in the customer experience that are costing you customers.
  • Ranks them by what actually drives loyalty and switching, so you know what to fix first.
  • Shows where you stand against the rest of your market, and how that changes over time.
Request a GBDSIGNALS™ briefing

A clear route
to usable findings.

What you receive at each stage, tied to the decision the research needs to inform.

  1. Research brief

    Agree the decision the study needs to inform.

  2. Study design

    Method, audience and sample chosen to fit the question.

  3. Questionnaire

    Questions written for the audience and the method.

  4. Checked data

    Responses cleaned, validated and ready for analysis.

  5. Findings

    Clear findings and recommendations tied to the original question.

Research grounded
in the region.

Headquartered in Kuwait with operations in Kuwait and Bahrain, we support work across the GCC, Egypt and North Africa, extending coverage through approved partners when a study needs it.

About GBD
Kuwait & Bahrain Headquarters & operationsGCC & Egypt Research coverageNorth Africa Approved-partner region

Coverage extends through approved partners when a study needs it.

GCC: Kuwait, Saudi Arabia, Bahrain, Qatar, the United Arab Emirates and Oman.

Let’s get closer
to the answer.

Planning a study? Tell us about your audience, your market and the decision you need to make.

Start a conversation